Pro Mujer

We rigorously evaluated a training program for female entrepreneurs in vulnerable situations, using a combination of advanced methodologies: willingness to pay, dropout analysis, and economic impact assessment. We identified the program’s effect on sales growth, conducted simulations of future scenarios, and uncovered key patterns that had not been previously documented. This work not only strengthened the program’s design but also generated concrete evidence to improve its content, refine processes, and scale its effectiveness across the region.